Mid 1980s

A few selected Uniroyal dealers join forces to form a high-quality product and service program called "Royal Care."

Late 1980s

Other key non-company-owned Uniroyal dealers are invited to join the Royal Care program.

1988

Royal Care expands in 1988 with the addition of the BFGoodrich brand.

1992

Royal Care adds the MICHELIN brand to its program.

1993

Club Excellence is created to meet the demand for a similar type of program in Quebec.

1997

The Royal Care and Club Excellence dealers merge to form the Canada-wide team known today as Alliance Tire Professionals.