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Community Involvement

Playing an active role in the community is part of the way we do business. In fact, we see ourselves as an important part of each area we serve through our involvement in community service projects. Take a close look at how we give back to the communities in which we live and work.

Alliance Soccer Program

Uniroyal Soccer

The Alliance Tire Professionals dealers and Uniroyal have donated funds and soccer balls as part of the Uniroyal / Alliance Tire Professionals soccer program throughout Canada.

2008 is the third year for the Uniroyal / Alliance Tire Professionals soccer program in Canada. For the last 2 years, Uniroyal and its Alliance Tire Professionals dealers have provided more than 26,000 free soccer balls to soccer families and have donated more than $290,500 in funds and equipment to local youth soccer leagues and clubs.

The Uniroyal / Alliance Soccer Program is great because it helps the dealers give back to the community which has been so supportive of them. The dealers enjoy meeting the families and they get a real kick out of giving away the free soccer balls to the kids. This year over 15,000 kids will receive a free soccer ball from their local Alliance dealer.

"One of the best aspects of the soccer program is linking Alliance dealers who are tremendous community supporters with local organizations like the soccer leagues who conduct outstanding programs for children in their community," said Alliance Tire Professionals Program Manager Nicolas Vincelli.