Did you Know... The original name for these dealers was Royal Care. The program started in the mid 80's with a few selected Uniroyal Dealers. This high quality product and service program expanded in 1988 when the BFGoodrich brand was added, and in 1992 the Michelin brand became available to top off the product offering. Club Excellence was created to supply the demand for a similar type of program in the province of Quebec in 1993. Four years later, the Royal Care and Club Excellence dealers merged to form a Canadian team that is known today as the:

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